

Among other aspects in the description, the job requires several years of marketing experience, a deep knowledge of lead generation, and strong communication skills. Let’s say you’re applying for a marketing director position.

After you create this diagram and identify what falls into both circles, overlapping subjects will direct and inspire the content of your cover letter. It can be helpful to use Venn diagrams to brainstorm and find what competencies you want to highlight and what specific experiences you want to share. Before drafting your cover letter, compare your skills with the requirements for the position. It is also helpful to research the company further online to get a sense for the company’s culture. When looking for the right stories to tell, always look to the requirements for the position in the job description. Telling stories from your career is a great way to demonstrate your skills and give hiring managers some insight into your personality and work style. Researching the company will help dictate the tone you want to use, which may differ greatly, depending on where you apply. For example, the tone of your letter for a legal consulting firm will likely differ from a tech startup. You should write like yourself, but you should also pick the appropriate voice and tone for the company you’re applying to. Better yet, if you know the company has a particular problem you could help solve, outline how you can help solve it. Explain the details of a particular problem you were key in solving and how exactly you employed your skills to solve it. Don’t tell them about your amazing problem-solving skills. Saying you’re a ‘problem-solver’ is about as helpful as explaining your preference for chocolate croissants over regular croissants. To accomplish this, you should be using the requirements of the job to dictate the content of your cover letter and following these best practices. Your cover letter needs to provide this information and leave the reader convinced that you are the right person for the job. Why a candidate wants to work at the organization.

